Luca Paderni - Partner

Luca is a recognized expert in digital transformation and marketing strategy. He helps brands leverage new digital technologies, communication, and service platforms to strengthen customer relationships and drive sustainable business performance.

With a strong background in both corporate and advisory roles, Luca has deep expertise in marketing automation, omni-channel orchestration, content strategy, and measuring return on marketing investment.

Previously, he served as VP and Research Director at Forrester, where he led the research agenda and advisory services for CMOs and global media practices. Earlier in his career, he was Head of Industry Marketing for Google in Europe, Middle East, and Africa (EMEA). He also held senior marketing and strategy positions at major branded goods companies, including Ferrero, Johnson & Johnson, L’Oréal, and Prada, across Italy, France, Switzerland, Spain, and Russia.

Luca is a regular keynote speaker at international digital marketing and media events.

Languages

Italian • English • French • Spanish

Qualifications

• MBA – IMD

• MSc Business Administration – ISTUD

Previous Key Roles

• VP and Research Director, Forrester (Global Media & Advertising Practice)

• Head of Industry Marketing, Google EMEA

• Senior Marketing & Strategy roles at Ferrero, Johnson & Johnson, L’Oréal, Prada